Archive For June 13, 2016

Certification in Digital Marketing & Promotion

Certification in Digital Marketing & Promotion

1. Fundamentals Of Web Media & Technologies

2. Website Planning, Structure & Design

3. Search Engine Optimization (SEO)

4. Search Engine Marketing (SEM)

5. Social Media Marketing

9. Online Display Advertising

10. E-Commerce Marketing

11. Lead Generation Techniques

14. Online Reputation Management

15. Internet Marketing Strategy

16. Content Management Systems (CMS)

19. Interviews & Job Profile Requirements

20. Freelancing Assignment & Projects

Fundamentals Of Web Media & Technologies

● What is Digital Marketing?

● Understanding Marketing Process

● Why Digital Marketing Wins over traditional Marketing?

● Understanding Digital marketing Process

o Increasing Visibility

▪ What is Visibility?

▪ Types of visibility

▪ Examples of visibility

o Visitors Engagement

▪ What is engagement?

▪ Why it is important?

Website Planning, Structure & Design

Difference between Internet & Web

Understanding domain names & domain extensions

What is web server & web hosting?

Planning & Conceptualising a Website

● Based on Functionality

● Based on Purpose

● Identifying objective of website

● Deciding on Number of pages Required

● Planning for Engagement options

● Creating Blueprint of every webpage

● Best & Worst Examples

Building website using CMS in Class

Booking a Domain Name & web hosting

Adding domain Name to web server

Adding web pages & content

SEARCH ENGINE OPTIMIZATION (SEO)

● What is On-page Optimization

● Keyword Research with Google Keyword Planner

● How to select Domain Name?

● Page Naming {URL Structuring} and Folder Naming

● Image Naming, Image Title and ALT Tags Creation

● What are Meta Tags – Description, Keywords, Author, Country, Robots

● SEO Friendly Content Writing {Insert keywords in content}

● Robots.txt file use and creation

● Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

● Why is Alexa Rank Important?

● What is Off-page Optimization?

● Difference between Do-Follow and No-Follow Backlinks

● Article writing and submissions

● Press Release writing and submissions

● Blog posting and comment writing

● Link Exchange (one way, two way and three way)

● What is Search Engine Algorithms?

● Why Search Engine need to update its Algorithm?

● Search Engine Penalties and Recoveries.

● Why Search Engine penalize a website?

● What is Google Panda Algorithm?

● Google Mobile Friendly Update

● Google EMD (Exact Match Domain) Update

● How to save your site from Google Panda, Penguin and EMD Update?

● How to recover your site from Panda, Penguin and EMD?

SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing Overview

● Rule based personalization of marketing at internet scale

● Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

● Other Leading player like Yahoo! Bing Network, BuySellAds, AdRoll, 7Search, Infolinks, Kontextua, DNTX.com,

AdLandmark, Sponsored Tweets, ADsmonster

● PPC definition & its functioning

● Important Terms – Conversion Rate, Geo-targeting, PPA, Click fraud, Exact match, Broad match, Landing page,

● Setting objectives, goals & expectations

● Actionable metrics for performance measurements

● Formulating account structure

● Effective segmentation of keywords

● Usage of multiple match types

● Understanding industry key-drivers

● Compelling ads that increase click-through- rate's (CTR) lower costs

● Understanding, Analyzing & Improving – Relevance & Quality score

● Improve conversion rates, targeted ads & relevant landing pages

● Best practices like using features such as reviews, +1 button etc.

● Understanding advance functionality

● Manual vs. Automated bid management

● Different bid management features like CPA bidding, position preference etc.

● Set campaign objectives & goals

● Monitor PPC activity with Google Analytics

● Understand & connect with the user

● Benefit from search behavior of prospective customer

● Integrate PPC account with Google Analytics

● Understanding reports and define the future plan of action

SEM Management (Other Opportunities)

● Optimize the display network campaigns

● Track & measure views through conversions

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