Posts Tagged “training”

Certification in Digital Marketing & Promotion

Certification in Digital Marketing & Promotion

1. Fundamentals Of Web Media & Technologies

2. Website Planning, Structure & Design

3. Search Engine Optimization (SEO)

4. Search Engine Marketing (SEM)

5. Social Media Marketing

9. Online Display Advertising

10. E-Commerce Marketing

11. Lead Generation Techniques

14. Online Reputation Management

15. Internet Marketing Strategy

16. Content Management Systems (CMS)

19. Interviews & Job Profile Requirements

20. Freelancing Assignment & Projects

Fundamentals Of Web Media & Technologies

● What is Digital Marketing?

● Understanding Marketing Process

● Why Digital Marketing Wins over traditional Marketing?

● Understanding Digital marketing Process

o Increasing Visibility

▪ What is Visibility?

▪ Types of visibility

▪ Examples of visibility

o Visitors Engagement

▪ What is engagement?

▪ Why it is important?

Website Planning, Structure & Design

Difference between Internet & Web

Understanding domain names & domain extensions

What is web server & web hosting?

Planning & Conceptualising a Website

● Based on Functionality

● Based on Purpose

● Identifying objective of website

● Deciding on Number of pages Required

● Planning for Engagement options

● Creating Blueprint of every webpage

● Best & Worst Examples

Building website using CMS in Class

Booking a Domain Name & web hosting

Adding domain Name to web server

Adding web pages & content


● What is On-page Optimization

● Keyword Research with Google Keyword Planner

● How to select Domain Name?

● Page Naming {URL Structuring} and Folder Naming

● Image Naming, Image Title and ALT Tags Creation

● What are Meta Tags – Description, Keywords, Author, Country, Robots

● SEO Friendly Content Writing {Insert keywords in content}

● Robots.txt file use and creation

● Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

● Why is Alexa Rank Important?

● What is Off-page Optimization?

● Difference between Do-Follow and No-Follow Backlinks

● Article writing and submissions

● Press Release writing and submissions

● Blog posting and comment writing

● Link Exchange (one way, two way and three way)

● What is Search Engine Algorithms?

● Why Search Engine need to update its Algorithm?

● Search Engine Penalties and Recoveries.

● Why Search Engine penalize a website?

● What is Google Panda Algorithm?

● Google Mobile Friendly Update

● Google EMD (Exact Match Domain) Update

● How to save your site from Google Panda, Penguin and EMD Update?

● How to recover your site from Panda, Penguin and EMD?


Search Engine Marketing Overview

● Rule based personalization of marketing at internet scale

● Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

● Other Leading player like Yahoo! Bing Network, BuySellAds, AdRoll, 7Search, Infolinks, Kontextua,,

AdLandmark, Sponsored Tweets, ADsmonster

● PPC definition & its functioning

● Important Terms – Conversion Rate, Geo-targeting, PPA, Click fraud, Exact match, Broad match, Landing page,

● Setting objectives, goals & expectations

● Actionable metrics for performance measurements

● Formulating account structure

● Effective segmentation of keywords

● Usage of multiple match types

● Understanding industry key-drivers

● Compelling ads that increase click-through- rate's (CTR) lower costs

● Understanding, Analyzing & Improving – Relevance & Quality score

● Improve conversion rates, targeted ads & relevant landing pages

● Best practices like using features such as reviews, +1 button etc.

● Understanding advance functionality

● Manual vs. Automated bid management

● Different bid management features like CPA bidding, position preference etc.

● Set campaign objectives & goals

● Monitor PPC activity with Google Analytics

● Understand & connect with the user

● Benefit from search behavior of prospective customer

● Integrate PPC account with Google Analytics

● Understanding reports and define the future plan of action

SEM Management (Other Opportunities)

● Optimize the display network campaigns

● Track & measure views through conversions

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Oracle Demantra Skills Enhancement / Training

We are proud to announce that we are starting Oracle Demantra Training shortly, if you are interested in attending Oracle Demantra Training please share your resume to with contact details

Course Contents:

Understanding Demand Management
Understanding Demand Driven Adaptive Planning
Understanding Where Demand Management Fits and Interacts With the Oracle Value Chain Planning Solution
Understanding the Elements of the Demantra Solution
Understanding the Demand Management Process
Navigating the Collaborator Workbench and Worksheets

Using the Collaborator Workbench
Navigating Within Worksheets and Views
Interpreting Data Shown in Worksheets
Analyzing Results at Different Levels of Aggregation
Changing Data in a Worksheet
Creating a New Worksheet and Personalizing the Collaborator Workbench
Understabnding Series and Time

Describing Series
Describing Demantra Base Tables
Describing Server and Client Expressions
Describing How Demantra Aggregates and Disaggregates Data
Describing How Demantra Uses Proportional Calculation Series
Describing Time Options in Worksheets
Using the Worksheet Designer to Customize Series and Time in a Worksheet
Understanding Levels

Describing Levels
Understanding Where Levels are Created and Modified
Using the Worksheet Designer to Customize Aggregation Levels in a Worksheet
Understanding Filtering and Exceptions and Formatting the Worksheet Display

Understanding the Behavior of Filters and Learn How to Apply Filters to Worksheets
Understanding the Open/Open With Right-click Menu Options
Understanding the Relationship of Embedded Worksheets to Their Container Worksheet, Advantages and Disadvantages
Creating an Embedded Worksheet
Customizing the Layout of Worksheets
Creating Content Panes
Changing Placement of Content Modules in the Collaborator Workbench
Understanding Forecasting

Understanding the Role of Forecasting in Demand Planning
Understanding the Differences Between Batch and Simulation Engines
Adjusting a Forecast and Running Simulations to Perform What-if Modeling
Adding Notes to Combinations/Levels in a Worksheet
Reviewing a Worksheet Audit Trail
Sharing the Forecast with Other Users
Approving the Forecast
Understanding Forecast Accuracy and Exceptions

Analyzing the Forecast Accuracy in Worksheets
Setting Exception Filtering
Running Exception Filtering
Understanding Workflows
Understanding a Sample Exception Workflow
Using Configure to Order

Describing What Configure to Order (CTO) Is and How it Fits Within the Oracle VCP Product Line
Understanding the CTO Forecasting Process
Understanding the Demantra CTO Worksheets, Series and Levels
Changing Demand in a CTO Worksheet and Generating Forecasts
Working Offline

Setting up Your Offline Environment
Exporting Worksheets
Working Offline
Uploading Changes to the Server
Exporting Worksheet Combination Data to Excel
Sharing Worksheets by URL

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